Great! You’ve launched your own start-up. Now, you need to start getting the word out. And while it can be tough, the great news is – digital marketing is highly accessible to start-ups of all shapes and sizes, no matter your budget. Digital marketing plays a significant role in your start-up’s success or failure. To get the right results, you need to follow digital marketing best practices. Here are 5 essential digital marketing tips for start-ups.
1. Create marketing and buyer personas
You’ll find many best practices in this post. But this is probably the most important one. There are two sides to digital marketing:
- Your start-up
- Your audience
Everyone knows you need marketing channels to connect your start-up to its audience and provoke them to take the actions you want. But how do you market to an audience you don’t know?
This is why buyer personas must be your first step in digital marketing. This contains all the details about your ideal customer or customers. Such as name, age group, job, income, location, solutions they need from your start-up, how they research products online, their favourite social media channels and their favourite customer support channel.
When you have these details, you’re able to focus on marketing channels that are likely to yield results for your start-up.
2. Maximise social media
Social media is widely used for increasing search ranking and digital marketing. Start-up owners that use social media the right way often experience rapid growth and development.
The key thing here is to promote a uniform brand image across all channels as you share useful posts. In addition, you should post consistently on your customers’ favourite channels. You can also organise giveaways or competitions to renew the interest of your current customers and attract new prospects.
Platforms like Facebook and Instagram are great sources of user-generated content, which you can use to tailor your marketing message.
3. Create solid content
You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact on your target market.
From communicating your brand’s message to engaging your customers with information, content is supreme as it gives something useful to your potential customers.
Great content can increase your organic traffic and can improve your search engine rankings. Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.
4. Optimise your content for search engines
If your website shows up when people search for the solutions you offer, you get more visitors. It’s then far easier to convert these visitors because they’re highly targeted. So, how do you start with SEO as a beginner?
The first step to improve your visibility on search engines is to carry out keyword research. Through keyword research, you can find the terms your potential customers are using on search engines. As a start-up, it’s better to target long-tail keywords (three or more words). Tools like SEMrush can help with that.
5. Be data-driven
For a business to succeed in the digital marketing space, it is important to be data-driven. There are various tools available online such as Google Analytics, which will help you process your current and historical data to make sure you earn the maximum ROI from your campaign. This will also help you in finding the weak points of the campaign in order to make a better one next time.
It doesn’t matter if you are just about to launch your start-up or are already halfway there, digital marketing is essential to your start-up’s success. Digital marketing also serves to give you a foundation, allowing you to take your business international.