A website is often your first introduction to your modern customer that’s why major brands spend a lot of time and resources in building “the good website”.
Websites can be very flexible and with the proper collaborators, the sky is the limit for the number of customisations you can execute. It’s also because of this you can be creating a website that doesn’t just fail but can drive customers away.
Let’s take a look at some top reasons why:
In the era of “clickbait“, one way to earn the affection of your customers is to deliver what you promise. Promised next day delivery system? Two days won’t do! Consumer expectations will stem from what you put on your website. Make sure all statements on your website are true and that you can actually deliver.
Monologues in Your Website
Attention spans are shorter these days. If a visitor isn’t impressed in less than six seconds, they’re on to the next website.
People don’t read big blocks of text anymore. Who has the time, right? What they look for are keywords. Make sure you get out the main selling points of the product in as few words as possible.
A few tips on how to create efficient content:
- Make sure it’s readable: How’s your font, font colour, and spacing? The easier it is on the eyes, the better! Experiment with colour combinations that do not make people squint.
- Make it a visual experience: Break blocks of texts by adding images or graphics. Keep your words simple, short, and spaced out.
- Pique your consumers’ curiosity: How can you do that? By creating engaging subheadings. What good is a title without a subheading that leaves a feeling of intrigue?
- Bullet points make a point: If you need to use an ocean of words to describe your products, go for bullet points! It gives the separation needed that prevents your copy from looking like a mini-novel.
Words are powerful and easy-to-read call-to-actions are like power boosts.
A simple “ORDER NOW” on your website reminds consumers what they are doing on your website in the first place. It also gives a sense of authority and an inoffensive ounce of pressure.
Add a call to action now!
See what I did there?
It’s All Business
The last thing you want your customers to feel is that your main intention is to simply make money off of them. You have to make them feel special and that your main goal is to serve them. This can be done through personalized anything!
The simplest way to go is to have a personalized thank you message upon each order. Yes, it’s computer-generated but it will still make them feel special. Why not throw in some after-care tips while you’re at it! Remember, you’re not only selling a product. You’re creating an experience.
Additionally, avoid “I’m good at this.” instead, say “You are good at this, but we can help you get ahead of the competition.”
Lack of Visual Experience
People don’t research brands, companies, and products for something to read for hours. Many company websites miss this because it’s easy to think saying more makes the customer know more. Well, that’s not really the case.
One way to keep your customers engaged is to create other media like animations, video content, or highly effective explainer videos. That paragraph description of your product will be more interesting and catchy on video.
Explainer videos show your customers how quick, easy, and impactful it is to use your product. Interested in creating one? Contact us today.
Too Long Loading Time
Nobody likes buffering. Time is precious! Did you know that a one-second delay in loading time will drive away customers? This happens when the website is too “heavy” or not optimized by experts to work as quickly as possible on any computer or mobile phone, using whatever browser. If your website has a 3-second delay, you’re automatically losing 21% of your potential customers. As our client’s website get richer with new content, graphics, and experiences, the Weqollab team will constantly work to make sure everything works without delay.
That’s it. A perfect website probably doesn’t exist (but to be honest, I really like our website????). It’s a constant effort to optimise, make it better, fresh, and relevant for your audience.
If you need help in building your website, reach out to us and let’s collaborate.