Before deciding on the course of hiring for your next project, take into consideration the capabilities and skill sets that you require. A freelancer and a marketing agency provide different solutions, so when coupled with your available internal resources – what works better? Let’s break it down.
Freelancer
An individual that provides professional services based on his or her expertise
Digital Marketing Agency
A team of professionals that provide a range of marketing services. A marketing agency is responsible for the research, knowledge, strategy, branding, and promotion of goods or services.
What is the Scope of Your Project?
Are you a new start up that’s looking to launch a website? Or do you already have an existing website and would like to make some content changes? Depending on your project requirements, breakdown the skill sets that you would need.
If you’re looking to launch a fresh website, take into consideration the following roles:
- A graphic designer to create your imagery and creative assets
- A copywriter for all the copy and content
- A developer to piece everything together on both the front and backend
Once you’ve broken down the elements, you can then understand the scope of work and thus answer the question, “Am I able to manage this project internally?”
If the answer is “Yes” – taking into consideration your team’s knowledge of this subject area – then perhaps it would be more cost-effective to engage with the services of 3 individual freelancers.
If you are uncertain of how the project should flow or lack expertise in the subject area, then it would be wise to engage the services of a marketing agency. Brand and digital marketers often do not have the time to co-ordinate between multiple stakeholders.
Benefits of a Freelancer
Pros of Hiring or Working with Freelancers:
- Optimised costing
- Flexibility in project requirements
- Quicker turnaround
The cons of hiring or working with freelancers include:
- Project management and follow ups that have to be done by you or your team
- Potential lack of credibility if this is your first engagement
Benefits of a Marketing Agency
Pros of Hiring or Working with a Marketing Agency:
- One point of contact with an Account Manager
- A clearly defined project strategy and roadmap
- Timely project updates to a seamless launch
The cons of hiring or working with a Marketing Agency:
- Potentially longer lead time to begin a project
- Higher costs involved
Deciding between a freelancer or agency require you to set specific goals, research, and other strategies for your business. If you want your business to stand out but still stay within budget, then hiring or working with an independent freelancer may be a better choice. But if you want to boost your entire digital marketing strategy and focus on brand awareness, then hiring a digital marketing agency can bring greater results for your business.
How Can I Get The Best of Both Worlds?
Weqollab was started with just that intention – the flexibility and lower cost of freelancers coupled with the professionalism of marketing agencies. How can we help brands, especially small business owners and start ups, achieve their digital marketing objectives?
That’s why we brought together a group of collaborators with a range of skill sets solutions. Find it out more in this short video:
Get in touch with our team of collaborators to bring your next marketing idea to life.
