How do you decide the best visual representation for your brand? Whether you’re a new business owner or a marketer that’s planning to update your branding, one of the first things to do is to decide on your brand colours that best mirror your brand values.

Brand Perception

Deliberate planning is required to influence a consumer’s perception of a brand. Planning the brand color palette is among them.

Brand Perception

The consumer’s belief about a brand’s product or service.

From your logo to your website, strategic brand color palette choices portray a specific image to your target. How do you want consumers to react when they experience your brand first hand? These anticipated reactions can be shaped when picking the brand color palette associated with your brand’s personality.

Brand Personality

Are you a skincare brand that’s youthful and fun? Reflect light-heartedness through playful brand color palette colors, such as yellow or magenta.

Or are you a fin tech start up that’s laser focused on improving the lives of your consumers? Opt for blue, as it is commonly associated with responsibility, stability and safety.

Pick colours that best reflect your brands’ personality traits to attract like-minded consumers.

Brand Recognition

The end goal is conversion, and one way to ensure brand recall is to encourage brand recognition through distinct branding.

There have been reports to substantiate the claim that specific colours and tones, combined with its usage and form, increase brand recognition.

Get Started with Colour Schemes and Palette

Start by doing research on brand color palette that match your brand’s personality traits, how brands within your industry are representing themselves and how some global brands like Google, Nike or Facebook create distinction.

Piece together colours to form a colour scheme and avoid using pre-made sets. Opt for a customised approach like Coolor, that allows you to create your own set of colours.

Another helpful tool to use is Material’s Colour Tool. Select your colour scheme and explore how best to layout specific colours on your website – from text colours to button colours.

Comes in handy if you’re designing your website from scratch! With more practice, putting together a set of colours gets easier.