Aside from the major roles in a startup, getting creatives on board is something you need to consider to take your company to a whole new level! And it’s a lot like assembling a creative agency for your small business.
If you haven’t realized yet, creative work is essential to any business strategy. That’s especially true now when people are always looking for things to pike their interest via visual appeal or relatable storytelling.
Whether you are just starting your company or already running an established one, you need to have creative people in your team! Creatives will help to oversee a company’s necessary creative goals from beginning to end.
Ready to get to know the different types of creatives? Here we go:
1. UX/UI Designer
If you want to build a website, app, software, or any digital product, you will definitely need a UX/UI designer on board. They are in charge of creating user-friendly and functional interfaces for users a.k.a. your target audience.
Here at Weqollab, our resident UX/UI designers work with startups to build app screens, websites or dashboard interfaces for client products and websites. Our unique expertise and our client’s knowledge of their market result in outcomes that are definitely more than the sum of their parts.
2. Social Media Specialist for Your Small Business
Everyone knows how important social media can be when it comes to digital marketing.
Your potential clients/customers are on social media, and thanks to the latest updates, advertising and marketing on social media websites have become the most effective ways to sell your services and products.
While social media can be intuitive to use, having someone who knows the ins and outs of the many different platforms can provide a lot of impact to your business!
3. Graphic Designer/Illustrator
As mentioned before, social media marketing has become one of the best business marketing strategies and that will require more visual assets! That’s alongside ads, posters, brochures and other assets you’ll need to help your small business make a lasting impression.
Graphic designers and illustrators can help you communicate with your target audience through visual storytelling. The fact that visuals are naturally more engaging and interesting for users is enough reason to consider giving importance to your visual content marketing.
When working with clients, in-house experienced creatives and senior artists ensure our clients get professional assets for whatever they need.
Copywriters are behind those compelling written content you see on the website and ads, social media post captions, and catalogues. Whether it is online or print, copywriters are there to stitch words that will help provide information about your product, company, or business in a way that will resonate with your audience.
Remember that copywriters compose a copy that prompts readers to make an action–it can be to buy the product, comment on a post, read a blog, or share the info–so find a good one!
Now, you need someone to oversee the other creatives in your startup. That is where the creative director comes in! Get some responsibilities off your shoulders and bring in an expert that will take the creative lead. Creative directors will ensure a cohesive conceptualization-to-execution that designers, copywriters, and social media managers do for the business.
Hiring the right creative professionals is one of the ways to stay ahead of the game and get your startup on the road and running. It is proven that adding these creatives to your team will get the revenue growth and overall success you want for your business.
HOW TO GET STARTED?
Building a creative agency for your small business can be very resource-intensive. That’s why here at Weqollab, we try to customise each service or retainer package fit for the needs of companies and teams we work with. When you don’t have the resources to get all the talent in-house, working with a full-service digital agency like Weqollab can be a great start for you!