As more brands continue to build their presence online, competing for attention and followers has become a challenge these days. Although, competition doesn’t mean there are no solutions! We have to find new ways to reach the target audience.
There are several fun new ways to gain new followers online, whether for your Instagram, Facebook, Twitter, or TikTok profile! With all the new avenues to promote and showcase your platforms, you can grow your following cleverly.
Add links to your socials
More often, brands tend to overlook putting up links to their socials across platforms. Please don’t be one! Adding them can help your audience locate you on ALL social networking sites they prefer and love. If you have all social profiles, introduce and remind people that you have them through posts; a great way to let people know that your brand is sociable and easy to reach out to.
Optimize that profile bio
Your profile bio is key to gaining new followers and brand awareness. As long as you optimise it the right way! How? Well, keywords of course! When you know your brand and how your target audience thinks, you can use it in your strategy and create a bio that works. Yes, the bio part of your social media profile has a significant role in reaching out to your target audience. Add your other social media tags, the nature of your business, and other keywords significant to you and your audience.
Sometimes people search for locations, that is why when you can and is necessary, geotag your posts! Engage your local followers and, at the same time, have your brand in front of unique leads. There is no denying that geotags can bring exposure which means more people and more leads to more profit or following.
Pump up more video content
Video content is something every platform wants to boost, especially because users prefer them more. So it can be a simple animation of an ad or a behind the scenes video content of your business. Creating a story for your video content that would grab your target audience’s attention is always a must!
Check your insights
Numbers and statistics don’t lie! Review your social media’s insights and study how your content is working, especially that followers tab. Learn how your typical followers operate and study it so you can create content and strategy tailored for your brand.
Can you teach old dogs new tricks? YES! Especially cool ones. Digital marketing is not a one-time study as it is alive; it continues to evolve, so constant studying is essential and crucial. Try these ways to get new followers and grow your brand to new heights.
Want to learn the ways you can grow your brand? Talk to us and the Weqollab team will help you grow and also define your branding right!