A website with good design is not just an option for any business — it’s a must.
At least 84% of Singapore’s population access the Internet regularly and technology to bring the Web to everyone just keeps coming.
In many cases, through a digital screen will be the first time a new customer will be meeting your brand. Your website is your best chance at a good introduction.
Perfecting the first impression isn’t easy but there are a few principles to follow to create an engaging and positive experience for your audience.
Purposeful Website Design
Each web page should be clear on its purpose and what useful information it provides.
There are many things you can say and show on your website but here are some common reasons for a website and a web page:
- Describing Expertise
- Building Your Reputation
- Presenting Your Service
- FAQs, Customer Care, Etc.
After determining the purpose of a web page, you can move forward with the design.
Your future customers will be visiting your website to get the information that they need. Only some of them will come for an elaborate experience.
Strive for a simple design which will suit your user experience and purpose. Playing with colours, fonts, and visuals are some of the things that you can explore to make a simple but stylish website with good design.
When users visit your page, they want the information they need ASAP. Design elements should not get in the way of the simplicity of accessing the right information.
The way you set up website navigation dictates how users interact with it to access more information.
If it is hard to get to the content they want, users will probably just find another website instead.
For good website design, make sure that everything you do makes sense. This means putting the main categories beside each other, using relevant icons, and giving the user easy access to most-used features.
Always create a clear, hierarchical website navigation scheme that makes sense.
Make sure that your website has great content, both visually and with the copywriting. Use high-quality images that suit your brand. Use a tone that will compel your visitors to stay longer and visit again.
Good Website Design isFAST
Web users are impatient. More than half of them will leave if your website takes more than 3 seconds to load.
Make sure to optimize your website’s load speed by using the right media formats and using reliable providers. There are so many factors that may affect website load speeds. Being in touch with experts can help you solve any major hiccup.
In 2019, 52.2% of the combined traffic worldwide came from mobile. That means many users will be viewing your websites on tiny, vertical screens.
A responsive design, or a web design that looks as beautiful on a computer as with a mobile phone, is crucial.
With a responsive web design, your design should respond to the user’s behaviour and environment based on screen size, platform, and orientation.
Good web design means making sure everything that the viewer needs to know is present and easy to focus on.
There’s no need for you to add unnecessary tools and widgets to make your website complicated, especially if it distracts the reader from the actual content.
Eye-tracking research shows that people scan web pages and phone screens in the shape of the letter F.
Here are tips on how you can maximize this human behaviour:
- The most important points should be present in the first 2 lines
- Have headlines and sub-headlines so users may distinguish them quickly
- Use bullets and numbers to call out items in a list or process
- Cut unnecessary content
Good Website Design is About Helping Your Audience
When you follow and apply these tips when developing or revamping your website, it will help you attract more leads and help your audience reach valuable information easily. Good website design can also do wonders for your SEO score which will give you a higher chance of visibility to users.
Do you need to build your best website yet or improve the one you already have? Collaborate with us!