Traditional marketing has broken down and businesses now have to level up their marketing strategy. Integrated Marketing is a marketing strategy for providing a consistent and seamless experience for consumers to interact and take action on your website. If you’re interested in presenting a compelling, consistent brand experience that leaves your products or services top-of-mind – this article is for you.
How Can You Keep Up?
If your business does not give a consistent message, think about optimizing your digital products and boost your online presence. If you think your social media does not deliver a strong brand statement then now is the time for you to align and coordinate all of your online platforms.
Integrated Marketing is a process of delivering a consistent message to your online platforms in a compelling way.
Why Integrated Marketing Approach Matters
According to a research conducted by Gartner, it has found that integrated campaigns across 4+ channels outperform single or dual campaigns by 300%.
Many businesses ignore the importance of integrated marketing communications; and the result is often an inconsistent message that doesn’t leave any kind of experience for the customer.
In the simplest terms, integrated marketing communication is how your business communicates its message across all marketing channels.
Here at Weqollab, we believe in some reasons why an integrated marketing communication is impactful to your business’ digital marketing strategy:
- Enhances your brand image
- Reaches a wider audience
- Improves your overall cost savings
- Creates a customer-centric experience