There is no denying that social media marketing is conquering the social space. Everyone is now into social media, which leaves us the impression that email marketing is no longer useful and effective. But in this article, we will be sharing that email marketing is still alive, and in fact, doing much better.
Email marketing is a powerful method in connecting with millions of people. There are over 100 million increase in email addresses last 2018, and its usage is growing rapidly. Some say that it is no longer effective. But there are many reasons why this method is not working, which includes lacking a marketing strategy and personalization and targeting the wrong type of audience. Emails should be tailored according to the customer’s interest. The goal is not always to convert to sales but to connect and build loyalty and trust in your brand.
Still think email marketing is not for your company? Here are some insights into why Weqollab thinks email marketing is indeed effective for your business:
Social media might be taking over in connecting to millions of people, but we still can’t deny the fact that emails are much more personalized and can be accessed instantly. According to Oberlo, 8 out of 10 small businesses rely on email marketing in bringing in new customers.
Personalized emails provide a message that is relevant to the user’s interest and is proven to drive engagement and increase open and click-through rates.
2. Measurable and Scalable
With the right tool, you can easily track the delivery rate and the number of people who opened your email, clicked through the links, and unsubscribed. These metrics help in monitoring and measuring the performance and effectiveness of your campaigns.
3. It has a Higher ROI
The estimated ROI for email marketing can be as high as 4400%, denoting that for every $1 spent, there is a chance of a $42 return. If you look closely, email marketing is much more effective than social media marketing, but it is also proven that the use of both strategies leads to a higher conversion rate.
Email marketing is a major player in digital marketing strategies. The number of email users is rising rapidly. Email users are expected to grow to over 4.2 billion users. This proves that social media has not replaced email at all. The key to a good marketing strategy is knowing when to use each tactic in reaching your audience.
If you think that your email strategy is no longer working, consider hiring a digital agency to do the marketing for you.