These days, everyone (and their mothers) is on at least one social media platform. Based on Hootsuite’s 2020 report, 49% of the world is on social media. That means your brand should be visible and creating social content too. Developing your brand presence is key to being discovered online. Explore these tips and tools to help you with the process of social content creation and how to create content for social media.
Tips
Tip #1:Utilize Templates
A key element on how to create content for social media is to ensure your process is a sustainable one. If your marketing team is very lean and content has to be created independently, adopt the usage of templates to streamline your design process.
Templates also help with making a brand’s feed on social look distinct, with clear branding.
Tip #2: Optimize Creative Assets
When repurposing images or videos across profile, make it a habit to optimize your creative assets accordingly. Note the different dimensions across platforms for feed posts, stories or even profile banners.
Tip #3: Repurpose Content
As a brand, you absolutely do not need to be on every platform from Facebook, TikTok to Weibo. Depending on your target audience, it is common practice for brands to have 2 to 3 social profiles, including LinkedIn.
Repurposing content across channels should be done where relevant to maximise the impact from each piece. Turn your blogpost into bite-sized digestible content on Instagram Stories. Crop and cut your long-form YouTube video into a teaser on Facebook. The options are endless!
Tools
Canva, Piktochart, Befunky
Price: Free or Paid
Great for: Creating various social content across multiple platforms
These 3 tools come close with their offerings as graphic design websites where you can create graphics and content for any platform. They’re the tools that legitimately increase the frequency to create content for social media.
From LinkedIn banners, Instagram stories to Facebook posts, these tools have got the dimensions laid out for ease of use. Templates, graphic ideas and icons are aplenty as well.
Our favourite out of the lot would have to be Canva as its free version offers a lot more variation, with unlimited usage. User experience is great as well, whether you’re looking to adapt a template or create a design from scratch.
Lumen5
Price: Free or Paid
Great for: Editing videos for social media
Video content is the way ahead, but editing softwares do take some getting used to if you’re new to the field. Lumen is great for the everyday marketer that is looking for a straightforward approach to video editing for social.
Paid plans are also an affordable option to consider if you require video content on a regular basis.
Unfold
Price: Free or Paid
Great for: Creating content for Instagram Stories
For lifestyle brands, Instagram is one of the key social platforms be on. Unfold has won design awards for their aesthetic filters and easy to use templates. Perfect for storytellers to create on-brand content for Instagram Stories.
Hot Tip: Opt for trials to test out new tools in the market to find out the best ways to create social content for your brand.
