The pandemic has transformed how the world works in Singapore. It has changed the way brands communicate with their customers. Brick and mortar stores rushed to get online; offline transactions were forced to go online. How we communicate and build relationships with clients even from afar has changed. Email marketing in Singapore also underwent some important changes.
In a matter of weeks, the playing field has morphed into something very virtual.
One of the platforms for marketing that emerged to be very powerful is email marketing.
For marketing leader David Newman: “Email has an ability to many channels don’t; creating valuable, personal touches – at scale.”
Along with the deeper connection, email creates a platform-agnostic channel. When you run across problems with your Facebook or Instagram account, your email list will still be unaffected.
Here at Weqollab, we help our clients in Singapore build beautiful and engaging emails. But the work doesn’t stop there. We also take care of strategy.
So on this list, let’s talk about the top trends in email marketing. Consider these when building your winning gameplan.
#1 Personalization in your emails
An “email blast” isn’t that attractive anymore. People want to receive content that is more specific to them.
They want to see something that continues the conversation. They don’t want some random message in their inbox.
It’s time to look at the data and advanced integrations. These will help your email system tag your subscribers.
For example: if you own an online shop, you can tag people interested in a specific product category. Then, you can send them additional information about that specific category instead of a general sales-y email.
#2 Is it time for AI for Email Marketing in Singapore?
Tools are popping up online for AI in marketing.
From AI writers to AI topic generators, it could be time for you to start thinking about using them. Why? They make the work easier and they also give you data-backed opportunities for success.
Before you opt-in, its good to have a plan and understand first. Is this really the best solution for your industry? Do I really understand how this can benefit my strategy?
#3 Get your subscribers to join the fun!
There’s a lot of ideas on how to re-engage your audience. You can start running email raffles or request for responses.
That will make your audience submit images or other content that you can then leverage by reposting. That creates an element of excitement and personalisation for your list that many crave.
#4 Prioritise Respect and Privacy for Email Marketing in Singapore
There are lots of not-so-legitimate activities happening via email. The government is looking out by enacting more tightly-clad regulations about it.
In fact, Singapore has made updates to its email privacy laws in February to make them even stronger.
You need to be sure that you comply and that the people you email actually know they’re going to get emails from you.
#5 Appreciate Those Already in Your List
If you offered exclusive rewards when people signed up for your list, boost engagement with another token of appreciation.
Aside from subscribing, your audience members also choose to stay in your list and engage with your emails. There should be some inexpensive way you can thank them for keeping in touch.
At these trying times, everyone needs some cheering up.
Email marketing in Singapore, like the rest of digital marketing, is often on the updates train.
There are always new trends, new tools and new data to pore over. These five items are a good place to start at if it’s time to give your email marketing strategy a facelift.
If you need help with your digital marketing design, copy, and strategy, don’t hesitate to send us a message.
