You’ve probably heard it being said before: the future is video. A good social media video with a great script is easy to understand, engaging, and can rake in engagements unlike any other format.
Writing a script or a storyboard for social media has its own quirks.
Don’t mistake it for general scriptwriting, there are important considerations you have to make when creating content primarily for social media.
You’re here because you probably already have a great idea for a video in mind.
Here are some top tips to turn that idea into a successful social media video:
Newsfeeds are full of content and attention spans continue to dwindle.
So to make sure the viewer gives your video the time it deserves, think about putting the “hook” in the first three seconds of your video. Share a punchline, a curious declaration, or something that will spark curiosity immediately.
Common formats are “You will never believe…” and something that goes against common sense like “I made money by spending more… here’s how!”. These are a million creative ways to grab your audience in the first three seconds of your video while still maintaining your brand identity.
The hook is probably the most important part of your entire video so spend a great time thinking about what to add here.
Audio is Optional
Platforms like Facebook and Instagram often autoplay videos on mute. When writing scripts, don’t make audio a make or break part of your video. Instead, think of it as optional.
This means you have to keep the visual part very entertaining all the way or creatively use subtitles to create interest.
Keep Your Social Media Videos Short and Sweet
With “micro” attention spans, a 15-minute video is too much to ask especially when you’re just trying to introduce yourself or your brand. However, three 5-minute videos might do the trick!
A lot of writers love the challenge of keeping things short and siumple and you should learn to love it, too. Say as much as you can with as little as possible.
Keep in mind also that Instagram has limits on feed videos (60 seconds). Social media platforms know long video content can be very unattractive for its users.
Video Scripts for All Shapes and Sizes
Traditional video formats like 16:9 (aka widescreen) is the standard but a lot of platforms are either showing videos in a square or vertical format, too!
Scriptwriting social media videos is the first part of any production so you must already keep this in mind.
Make sure your story can work in any format for your viewers and take notes of any changes necessary between formats. For example, animations or graphics might need tweaks between aspect ratios.
Whether its an ad or just a post, always think of what’s next for your audience.
Do you want them to visit a website, subscribe, follow or make a purchase? When it comes to videos for social media, don’t imply your call to action. Say it loud and clear. On a crowded platform like socials, this directness and clarity is well rewarded.
There you go!
You’re ready write your script for you social media. Here at Weqollab, we work with many brands in creating engaging videos. From stock footage to actual shoots to animations, we help brands tell their stories through moving images.
If you think your brand will get a boost from professional video content, let’s talk!