In a span of a decade, social media has turned into a thriving marketplace.
Every day, the average Internet user spends over 2 hours daily on social media. And as marketers race to stand out among the over 5,000 ads a person is exposed to everyday, it boils down to who can be the most innovative in using the right tools for the job.
On this post, we’ll take you through finding brand new ways to engage with your audience. From new ways of sharing content to fine-tuning your message and how you share it, it’s always time to upgrade your social media marketing moves.
Include (FB, IG and Twitter) Stories in Your Social Media Strategy
Social media platforms Instagram, Twitter, and Facebook introduced a feature that cuts through the often high-production, polished, and “commercial” content that end up on newsfeeds. And its also their answer to dwindling attention spans.
Stories are very immersive, fullscreen disappearing content where a lot of actual users are being casual, fun, and more timely.
Utilize this to publish more casual content, promote new posts, and create even more engaging content. Stories on social media often use up entire smartphone screens — just think of all the possibilities in that!
More of a Friend, Less of a Brand
Nowadays, it’s easy to tune out the brands on social media. That’s why it is important to add a more human touch to your social media strategy.
Instead of selling your products on every post, why not develop a brand personality that’s more relatable?
Do not be afraid to mix it up! People aren’t likely to follow and subscribe to boring posts about products. Instead, feature your products in useful content like tutorials or guides. For example: creative ways to accessorize for an accessories brand or a nice Netflix movie list for a take-out food store.
For 2021, Your Social Media Strategy Needs Videos
Faster Internet is paving the way for new ways to tell the story.
For the past few years, that has been through video. In fact, in just two years, YouTube has earned over 200 million more subscribers for a total of 2 billion logged-in users. And in markets like the US, more people use YouTube (73%) than Facebook (69%)!
Videos are heavily supported on Facebook, Instagram, Twitter and most other social media platforms, with regular updates to bolster support for the medium. Creating video content has also become easier, with more tools integrated for social media marketing strategies.
Build a Following Through Micro Influencers
What is a community without members?
Rally views, follows and engagement to your pages using micro-influencers. A micro-influencer is anyone who has gained a strong following online of up to 100,000 and as little as a thousand.
Micro-influencers are notable because the size of their following often lends to a more trusting, loyal base.
They can also be very specific and can yield greater results than working with someone who has so many followers.
For example, if you sell specialty small-batch coffee beans, working with an influencer who is a barista and a specialty coffee nerd who takes her followers through exciting coffee journeys will probably be more rewarding than working with a fashionista with triple the followers.
To sum it up, there’s a lot of opportunity to upgrade your social media marketing strategy. But to win, you just have to be innovative with tools, get specific about your goals, and be always on the lookout for new ways to keep your audience engaged.
It’s a changing landscape and it’s up to you to get ahead of the curve. Get in touch with Weqollab if you need experts on your side.
