Business Marketing in the middle of a pandemic can be a real challenge. Whatever your industry is, business or career, coronavirus has rocked your world.
According to an SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. Navigating this new landscape can seem to feel different and overwhelming, especially in business, but there are many businesses out there that have shown us how to market their business during these times.
5 Business Marketing Tips During Covid-19
The global pandemic has changed the lives of consumers and businesses and we have to adapt to this “new normal” situation we are all in.
At Weqollab, we understand how difficult it is to market your business amid the pandemic and the additional worry of transitioning to digital marketing, especially when you are used to the traditional ways.
To pivot your marketing effort, we’d like to share some tips to help keep your business.
1. Stay Connected
Your repeat customers will always be your supporters. But do your loyal customers know that you are still open for business? Reach out to them.
So, how do reassure your customers into your marketing tactics? Inform your customers about how you are responding to the pandemic and let them know that your business is still up and running. You can do this by:
- sending out weekly newsletters
- updating all your social media channels regularly
Make sure you include the new changes in your business, especially if there is a change with your business schedule.
2. Amplify Your Social Media Presence
If you have social media channels that you’ve neglected for far too long, now is the time to re-establish your presence and build an understanding with existing and new customers.
You can leverage social media to promote your brand. To market your company in the middle of coronavirus, take your strategies to social.
73% of marketers believe that their efforts through social media have been “somewhat effective” or “very effective” for their business (Buffer, 2019). That’s why it’s essential to have a prominent online presence on various social media platforms.
3. Be Creative
Public events are no longer in our options. So, you have to ask yourself, how can I take my marketing up a level while dealing with the virus? For starters, begin with referrals. Nothing beats a growing business especially if the source is coming from word of mouth (WOM marketing). For existing businesses, reconsider and modify your marketing budget. Businesses that make appropriate changes to their marketing budget can reallocate those funds in online marketing to reach a larger audience.
Whatever route you decide to take, just think outside the box and have fun with it.
4. Optimize Your Digital Marketing Products
The innovation never stops. Optimizing our digital products should be our main priority to stay afloat in the market. Having a strong online presence can help you build your brand. According to one source, internet hits have surged due to coronavirus.
According to a research, 54% of social browsers use social media to research products (GlobalWebIndex, 2018) but with so many people spending their free time online, why not take advantage of it? Here are some tips to improve your online presence:
- revamp your website
- create engaging content
- do some SEO research and incorporate keywords on your website
5. Offer Some Help
Whether it’s for existing customers or not, when you offer some help to those who are in need, people will always remember and appreciate what you did during these times.
This may be a difficult time for everyone but when you offer some help, people will be assured that they are not alone.
At Weqollab, we have worked quickly to help companies adapt, review their current strategies, and seek opportunities. Pandemic or not, implementing the right marketing way is always an important aspect of running your business.