According to Hubspot, over 90% of consumers check their emails daily. That’s equivalent to 90% of 3.9b consumers. So how should you even start to get in front of your potential consumers? Let’s start with growing your e-mail list organically.
There are quick ways to build lengthy e-mail lists, such as buying or renting e-mail lists online. However, it makes sense in the long-term to generate a list of email contacts who have individually opted in to receive your content. These are people who are genuinely interested in your brand or product. Additionally, you’re not randomly sending your e-mails out into a blackhole, hoping to land on someone that may be interested.
Here are a few ways to get started with growing your prized e-mail list:
1. Gated Content
Content is everywhere, and people constantly want more of it; to be entertained or informed, or to learn. Create useful and premium content available for free online that brings actual value to your potential consumers such as:
- A free webinar on how to run Facebook ads
- An ebook on marketing for start-ups
- A white paper on consumer behaviour of millennials
To download or view the content, create a form that collects their data and email address. This then increases your e-mail list.
2. Promote Your Gated Content
Strategising and creating the content was the time-consuming part. Get the most out of those assets by promoting them across various channels, from your blog to social platforms.
The more varied your content is, the wider your audience will be. This then allows you to create segments within your growing e-mail list.
3. Subscribe To Our E-mail List!
Create a call-to-action (CTA) on the pages of your website that brings the highest traffic. This could be your product page where consumers consistently land on to find out more information about your product or service. It could also be the landing page of your blog that consistently drives organic traffic.
Additionally, leave a permanent CTA on your footer with the option of changing up the copy on each page to keep things fresh. Consumers appreciate a laugh here and there, so keep your copy light!
4. Leverage on Social Channels
Your followers on Linkedin, Instagram or Twitter are already part of your network, so why not include CTAs through regular postings, or even add it into your business profile? This serves as a reminder that your product or service is available for purchase if and when they need it.
5. Get Creative – Remove the Sales Pitch
At the end of the day, consumers want to know how your product or service can bring value to them. The more creative you get with showing them how their lives can improve, or how they can achieve results quicker, the more convinced they’ll be to subscribe to your e-mails.
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