As a brand, the last thing you would want is for a consumer to search for your brand online and drumroll.. nothing relevant shows up. When keywords like your brand name, product or service are used, users should be able land directly on your website or business profile. Developing a strong online brand presence will help to achieve this.
Help people find your brand or discover your business online easily.
If you are a new start-up business or proactively looking to build your online presence, begin with these 5 ways to develop a strong online brand presence to communicate your business offerings and brand values with your consumers.
1. Launch a Website
The first thing you need to do is to set up a website. Consumers want to land on a webpage that provides them with information about your business – from product specifications, services that you provide to your brand values.
A website is a customised digital tool that brings your consumer on a journey to understand your brand. Engage them through informative content and precise user experience. , while communicating your business offerings.
Landing on a professional website also builds credibility in the minds of potential consumers.
Side note: Should you hire a few freelancers to design and develop your website, or a digital marketing agency? Find out here.
2. Don’t Forget SEO
Developing and launching your website is one of the first steps to build an online brand presence. The second is to ensure you’ve got search engine optimisation (SEO) in place so that your website appears with search engines when certain keywords are used. This could be your brand name, your product name, or even your competitor’s brand name.
Delve deep into optimising both the content and the technicalities of your website set-up. Consider elements such as proper keyword usage, URL structuring and backlinks. Additionally, look into creating a blog to provide consumers with content that is useful for them and is relevant to your business. Content marketing is a great way to boost your SEO.
3. Develop a Social Media Presence
Determine which social channels are most effective for you to build your social brand presence. Lifestyle brands that target the everyday consumer flourish on Instagram, while SaaS companies amplify their communication with professionals on LinkedIn. 90% of people buy from brands that they follow on social media.
Contrary to popular belief, your brand does not need to be on every social platform. Start with understanding your target audience and selecting 1 to 2 main social platforms to be present on. Create a strategy for each platform, whether to drive conversations or conversions. Couple your platform strategy with a clear content strategy to effectively achieve your brand goals.
4. Build an Email List for Newsletters
Growing an email list allows you an additional avenue to communicate with existing and potential customers on a regular basis. Start by including a subscribe button on your website to build your list. Follow up with regular content to engage consumers, keeping your brand top of mind.
When it comes to frequency of newsletters, bear in mind that less is more. In this day and age, inboxes are constantly filled with endless information. So pick quality over quantity, any day.
The larger your list grows, the more worthwhile it would be to consider tools such as HubSpot to manage your email list. This list is equivalent to your list of leads, and using a tool will allow you to better track and segment your leads as they move along a consumer journey.
5. Constantly Create Branded Content
Quality content is the meat you need for your website and social profiles. Without regular and effective content pieces, it’s easy for your brand to be lost amongst competitors online.
Developing a regular content schedule provides additional opportunities for your brand to appear in searches. Create a content calendar to plan for future content pieces, whether it’s for a blog or a YouTube channel.
With these 5 key points fleshed out, roll up your sleeves and get your thinking pad out. The key is to create a custom strategy to develop your distinct online brand presence.